Roast & Sip Management Dashboard

CEO dashboard covering trading performance, cash movement, liabilities, and management priorities.

Prepared by Zipporah Gatiti Heng
Total Sales
£20,480.54
Bills Paid
£19,967.81
Current Bank Balance
£8.73
Current Monthly Commitments (excluding payroll)
£4,655.33
Outstanding Liabilities
£6,264.36
Funding Shortfall
£10,910.96

Strategic Objective

Increase average daily sales from approximately £100 to £500 per day within the next six months, while reducing fixed operating costs and restoring positive monthly cash flow.
Current Average Daily Sales
£100
Target Average Daily Sales
£500
Timeframe
6 months

Weekly Performance

Week Commencing Weekly Sales Opening Bank Square Deposits Other Cash In Total Cash Payroll Bills Paid Total Cash Out Closing Bank Issues Management Actions
2026-03-16 476.50 250.76 237.78 854.20 1091.98 231.83 1110.58 1342.41 0.33 Launch week. Trading commenced on Friday 21 March 2026. Weekly sales represent a partial trading week. Completed the Roast & Sip launch and commenced customer trading.
2026-03-23 3052.70 0.33 1390.15 0.00 1390.15 0.00 1383.79 1383.79 6.69
2026-03-30 2615.70 6.69 3791.56 148.01 3939.57 0.00 3939.56 3939.56 6.7 Bryant travelled to the UK on 3 April to support cafe operations.
2026-04-06 2462.65 6.7 1666.06 0.00 1666.06 0.00 1533.82 1533.82 83.98
2026-04-13 2042.43 83.98 1923.70 0.00 1923.70 354.71 1443.29 1798.00 109.68 Bryant returned to the United States on 16 April. Brought in Azam to strengthen lunchtime service.
2026-04-20 1433.04 109.68 797.10 0.86 797.96 218.53 687.15 905.68 1.96 Event: Toasties sales materially reduced from the previous selling week. Impact: Toasties sales fell by at least 25% from the prior selling week.
2026-04-27 1596.90 1.96 1639.85 565.48 2205.33 0.00 2191.76 2191.76 14.57 Event: Margaret left the cafe at the end of April. Impact: Staffing changed. Azam joined the rota to support lunchtime sales following Margaret's departure.
2026-05-04 1646.25 14.57 679.65 1010.00 1689.65 293.43 1299.47 1592.90 6.32 Obtained a Capital on Tap business credit facility to support business cash flow.
2026-05-11 1460.88 6.32 1643.21 18.90 1662.11 607.49 807.60 1415.09 253.34 Event: Zipporah returned to the United States on 14 May. Day to day management became remote. Impact: Reduced founder presence in the cafe. Joined Deliveroo on 12 May to increase sales. Impact to date: Low.
2026-05-18 1242.76 253.34 1497.00 1.00 1498.00 900.45 838.42 1738.87 12.47 Event: Rachel's sister completed an internship between 19 and 22 May. Customers found her rude. Impact: We only found out after the fact as customer sales declined and Sarah later raised customer experience issues. Contacted the affected customer directly and apologised.
2026-05-25 665.57 12.47 1086.58 40.26 1126.84 68.39 1008.67 1077.06 62.25 Event 1: May Bank Holiday. Impact: Lower customer footfall. Event 2: Eversys grinder malfunction during 23 and 24 May. Impact: Lost customers and slower service. Event 3: Negative Google reviews relating to customer service began affecting customer confidence. Impact: Reduced repeat business. Action 1: Responded to the negative Google review (Zipporah).
Action 2: Mitigated low cash flow by reviewing supplier invoices and submitting a VAT reclaim to HMRC to generate cash for payroll and operating expenses.
2026-06-01 643.59 62.25 604.87 3417.87 4022.74 403.14 3205.42 3608.56 26.43 Event: HMRC VAT refund of GBP 2961.27 received. Impact: Used to pay June rent and other operating costs.
2026-06-08 791.82 26.43 478.70 0.76 479.46 460.25 43.73 503.98 1.91 Event: Continued impact from negative Google reviews and customer service concerns. Impact: Customer confidence remained affected. Joined Uber Eats on 10 June to increase sales. Impact to date: Low.
2026-06-15 349.75 1.91 957.27 0.75 958.02 389.16 474.55 863.71 8.73 Event: Very weak trading week. Impact: Payroll exceeded weekly customer sales. Event: Payroll was funded from Square settlement deposits rather than from the same week's customer sales. Impact: Trading remained weak and cash reserves were extremely limited.
Total 20480.54 18393.48 6058.09 24451.57 3927.38 19967.81 23895.19

Monthly Snapshot

MonthSalesPayrollBills PaidTotal Cash OutAverage Weekly Sales
March£6,144.90£231.83£6,433.93£6,665.76£2,048.30
April£7,535.02£573.24£5,856.02£6,429.26£1,883.76
May£5,015.46£1,869.76£3,954.16£5,823.92£1,253.86
June (Month to Date)£1,785.16£1,252.55£3,723.70£4,976.25£595.05
Total£20,480.54£3,927.38£19,967.81£23,895.19

Current Financial Position

Metric Amount
Current Monthly Sales (June) 1785.16
Current Monthly Commitments (excluding payroll) 4655.33
Outstanding Liabilities 6264.36
Funding Shortfall 10910.96
Note
Current cash balance is not sufficient to meet current monthly commitments and known outstanding liabilities. Additional funding, creditor arrangements, or a material improvement in trading is required.

Outstanding Liabilities

CreditorTypeAmount OutstandingDue DateStatusPriorityNotes
EDF Energy ElectricityUtility Arrears£2,599.89OverdueOverdueCriticalElectricity arrears. Payment arrangement required.
DaveLandlord Works / Trade Creditor£2,066.67OverdueDisputed / OutstandingHighOriginal amount £4,600. £2,533.33 paid. Balance outstanding £2,066.67.
NEST PensionPension Arrears£1,597.80OverdueOutstandingHighFour outstanding payments of £399.45 due.
Total Outstanding Liabilities£6,264.36

Monthly Commitments

SupplierCategoryMonthly AmountDue DayStatusNotes
Vishal DevelopmentsRent£1,650.001stPaidMonthly rent. July rent risk to be reviewed separately.
Tower LeasingEversys Lease£586.543rdPaidMonthly equipment lease.
Capital on TapFinance£504.025thPaidRecurring monthly payment.
IwocaLoan Repayment£450.0015thOutstandingTwo monthly repayments outstanding.
Business StreamWater£296.5515thOutstandingMonthly recurring water payment.
BPS Pastdue Credit SolutionsHMRC Debt£480.1115thOutstandingRecurring monthly HMRC debt payment.
BTWiFi and Phone£118.0329thPaidMonthly internet and phone.
HMRCPAYE Payment Plan£231.825thPaidRecurring monthly HMRC payment.
Affordable WasteWaste Collection£158.401stPaidMonthly waste collection.
EDF Energy GasGas£63.96MonthlyPaidRecurring gas payment.
Xero UKAccounting Software£61.805thPaidMonthly accounting software.
AXA InsuranceInsurance£54.1015thPaidMonthly insurance payment.
Total Monthly Commitments£4,655.33

Toasties Sales Trend

Week Commencing Toasties Sales Total Weekly Sales Toasties as percentage of total sales Material Reduction Flag Material Reduction Note
2026-03-16 49.40 476.50 10.4%
2026-03-23 275.90 3052.70 9.0%
2026-03-30 347.70 2615.70 13.3%
2026-04-06 330.25 2462.65 13.4%
2026-04-13 394.94 2042.43 19.3%
2026-04-20 271.82 1433.04 19.0% First material reduction Toasties sales reduced by at least 25% from the previous selling week.
2026-04-27 306.79 1596.90 19.2%
2026-05-04 398.84 1646.25 24.2%
2026-05-11 389.80 1460.88 26.7%
2026-05-18 219.95 1242.76 17.7%
2026-05-25 119.47 665.57 18.0%
2026-06-01 113.78 643.59 17.7%
2026-06-08 169.41 791.82 21.4%
2026-06-15 56.77 349.75 16.2%

Coffee Sales Trend

Week Commencing Coffee Sales Total Weekly Sales Coffee as percentage of total sales Material Reduction Flag Material Reduction Note
2026-03-16 185.50 476.50 38.9%
2026-03-23 2261.30 3052.70 74.1%
2026-03-30 2137.30 2615.70 81.7%
2026-04-06 1705.90 2462.65 69.3%
2026-04-13 1511.95 2042.43 74.0%
2026-04-20 1110.27 1433.04 77.5% First material reduction Coffee sales reduced following the significant reduction in Toasties sales.
2026-04-27 1154.85 1596.90 72.3%
2026-05-04 1225.23 1646.25 74.4%
2026-05-11 1108.28 1460.88 75.9%
2026-05-18 945.24 1242.76 76.1% Second material reduction Coffee sales reduced materially during Rachel's sister's internship (19 to 22 May). Customer experience issues were identified after sales declined.
2026-05-25 464.33 665.57 69.8%
2026-06-01 507.82 643.59 78.9%
2026-06-08 526.96 791.82 66.6%
2026-06-15 256.88 349.75 73.4%

Management Priorities (Next 90 Days)

PriorityOwnerManagement ActionExpected OutcomeStatus
Increase trading hoursMargaretExtend opening hours and introduce an evening menu to improve utilisation of the café and kitchen.Increase daily sales and improve profitability from existing fixed costs.Planning
Increase lunch salesMargaretRecruit an experienced Kenyan chef for a six month period to develop an authentic Kenyan food offering and train the team.Increase lunchtime footfall, average transaction value, and repeat customers.Planning
Stabilise labour costsMargaretMum to return to the UK to support café operations and reduce staffing costs.Lower payroll costs while maintaining service quality.In Progress
Improve customer experienceZipporahContinue addressing customer feedback and implement regular customer service coaching.Improve customer satisfaction, online reviews, and repeat business.In Progress
Increase green coffee salesZipporahIncrease sales of green coffee and roasted coffee beans through local retail, online orders, cafés, restaurants, and wholesale customers.Create an additional revenue stream beyond café footfall and improve utilisation of existing coffee stock and roasting capacity.Planned
Increase delivery salesZipporahContinue optimising Deliveroo and Uber Eats menus, pricing, and promotions.Increase off premises sales using existing kitchen capacity.In Progress
Improve cash flowZipporahNegotiate payment arrangements with key creditors and prioritise essential operating costs.Preserve cash while maintaining business continuity.Ongoing
Grow local awarenessAlexIncrease community engagement, local marketing, and repeat customer initiatives.Increase daily footfall and build a loyal local customer base.Planned
Create websiteZipporahLaunch the Roast & Sip website with online ordering, catering information, green coffee products, and company story.Increase customer awareness, online visibility, and direct sales.Planning
Social mediaZipporahDevelop a consistent social media strategy across Instagram, Facebook, TikTok, and LinkedIn to showcase coffee, food, customer stories, and promotions.Increase brand awareness, customer engagement, and footfall.Planning