Roast & Sip Management Dashboard

Strategic Objective

Increase average daily sales from approximately £100 to £500 per day within the next six months, while reducing fixed operating costs and restoring positive monthly cash flow.

Current Average Daily Sales

£100

Target Average Daily Sales

£500

Timeframe

6 months

Weekly Performance

Week Commencing	Weekly Sales	Opening Bank	Square Deposits	Other Cash In	Total Cash	Payroll	Bills Paid	Total Cash Out	Closing Bank	Issues	Management Actions
2026-03-16	476.50	250.76	237.78	854.20	1091.98	231.83	1110.58	1342.41	0.33	Launch week. Trading commenced on Friday 21 March 2026. Weekly sales represent a partial trading week.	Completed the Roast & Sip launch and commenced customer trading.
2026-03-23	3052.70	0.33	1390.15	0.00	1390.15	0.00	1383.79	1383.79	6.69
2026-03-30	2615.70	6.69	3791.56	148.01	3939.57	0.00	3939.56	3939.56	6.7	Bryant travelled to the UK on 3 April to support cafe operations.
2026-04-06	2462.65	6.7	1666.06	0.00	1666.06	0.00	1533.82	1533.82	83.98
2026-04-13	2042.43	83.98	1923.70	0.00	1923.70	354.71	1443.29	1798.00	109.68	Bryant returned to the United States on 16 April.	Brought in Azam to strengthen lunchtime service.
2026-04-20	1433.04	109.68	797.10	0.86	797.96	218.53	687.15	905.68	1.96	Event: Toasties sales materially reduced from the previous selling week. Impact: Toasties sales fell by at least 25% from the prior selling week.
2026-04-27	1596.90	1.96	1639.85	565.48	2205.33	0.00	2191.76	2191.76	14.57	Event: Margaret left the cafe at the end of April. Impact: Staffing changed.	Azam joined the rota to support lunchtime sales following Margaret's departure.
2026-05-04	1646.25	14.57	679.65	1010.00	1689.65	293.43	1299.47	1592.90	6.32		Obtained a Capital on Tap business credit facility to support business cash flow.
2026-05-11	1460.88	6.32	1643.21	18.90	1662.11	607.49	807.60	1415.09	253.34	Event: Zipporah returned to the United States on 14 May. Day to day management became remote. Impact: Reduced founder presence in the cafe.	Joined Deliveroo on 12 May to increase sales. Impact to date: Low.
2026-05-18	1242.76	253.34	1497.00	1.00	1498.00	900.45	838.42	1738.87	12.47	Event: Rachel's sister completed an internship between 19 and 22 May. Customers found her rude. Impact: We only found out after the fact as customer sales declined and Sarah later raised customer experience issues.	Contacted the affected customer directly and apologised.
2026-05-25	665.57	12.47	1086.58	40.26	1126.84	68.39	1008.67	1077.06	62.25	Event 1: May Bank Holiday. Impact: Lower customer footfall. Event 2: Eversys grinder malfunction during 23 and 24 May. Impact: Lost customers and slower service. Event 3: Negative Google reviews relating to customer service began affecting customer confidence. Impact: Reduced repeat business.	Action 1: Responded to the negative Google review (Zipporah). Action 2: Mitigated low cash flow by reviewing supplier invoices and submitting a VAT reclaim to HMRC to generate cash for payroll and operating expenses.
2026-06-01	643.59	62.25	604.87	3417.87	4022.74	403.14	3205.42	3608.56	26.43	Event: HMRC VAT refund of GBP 2961.27 received. Impact: Used to pay June rent and other operating costs.
2026-06-08	791.82	26.43	478.70	0.76	479.46	460.25	43.73	503.98	1.91	Event: Continued impact from negative Google reviews and customer service concerns. Impact: Customer confidence remained affected.	Joined Uber Eats on 10 June to increase sales. Impact to date: Low.
2026-06-15	349.75	1.91	957.27	0.75	958.02	389.16	474.55	863.71	8.73	Event: Very weak trading week. Impact: Payroll exceeded weekly customer sales. Event: Payroll was funded from Square settlement deposits rather than from the same week's customer sales. Impact: Trading remained weak and cash reserves were extremely limited.
Total	20480.54		18393.48	6058.09	24451.57	3927.38	19967.81	23895.19

Monthly Snapshot

Month	Sales	Payroll	Bills Paid	Total Cash Out	Average Weekly Sales
March	£6,144.90	£231.83	£6,433.93	£6,665.76	£2,048.30
April	£7,535.02	£573.24	£5,856.02	£6,429.26	£1,883.76
May	£5,015.46	£1,869.76	£3,954.16	£5,823.92	£1,253.86
June (Month to Date)	£1,785.16	£1,252.55	£3,723.70	£4,976.25	£595.05
Total	£20,480.54	£3,927.38	£19,967.81	£23,895.19

Current Financial Position

Metric	Amount
Current Monthly Sales (June)	1785.16
Current Monthly Commitments (excluding payroll)	4655.33
Outstanding Liabilities	6264.36
Funding Shortfall	10910.96

Note
Current cash balance is not sufficient to meet current monthly commitments and known outstanding liabilities. Additional funding, creditor arrangements, or a material improvement in trading is required.

Outstanding Liabilities

Creditor	Type	Amount Outstanding	Due Date	Status	Priority	Notes
EDF Energy Electricity	Utility Arrears	£2,599.89	Overdue	Overdue	Critical	Electricity arrears. Payment arrangement required.
Dave	Landlord Works / Trade Creditor	£2,066.67	Overdue	Disputed / Outstanding	High	Original amount £4,600. £2,533.33 paid. Balance outstanding £2,066.67.
NEST Pension	Pension Arrears	£1,597.80	Overdue	Outstanding	High	Four outstanding payments of £399.45 due.
Total Outstanding Liabilities		£6,264.36

Monthly Commitments

Supplier	Category	Monthly Amount	Due Day	Status	Notes
Vishal Developments	Rent	£1,650.00	1st	Paid	Monthly rent. July rent risk to be reviewed separately.
Tower Leasing	Eversys Lease	£586.54	3rd	Paid	Monthly equipment lease.
Capital on Tap	Finance	£504.02	5th	Paid	Recurring monthly payment.
Iwoca	Loan Repayment	£450.00	15th	Outstanding	Two monthly repayments outstanding.
Business Stream	Water	£296.55	15th	Outstanding	Monthly recurring water payment.
BPS Pastdue Credit Solutions	HMRC Debt	£480.11	15th	Outstanding	Recurring monthly HMRC debt payment.
BT	WiFi and Phone	£118.03	29th	Paid	Monthly internet and phone.
HMRC	PAYE Payment Plan	£231.82	5th	Paid	Recurring monthly HMRC payment.
Affordable Waste	Waste Collection	£158.40	1st	Paid	Monthly waste collection.
EDF Energy Gas	Gas	£63.96	Monthly	Paid	Recurring gas payment.
Xero UK	Accounting Software	£61.80	5th	Paid	Monthly accounting software.
AXA Insurance	Insurance	£54.10	15th	Paid	Monthly insurance payment.
Total Monthly Commitments		£4,655.33

Toasties Sales Trend

Week Commencing	Toasties Sales	Total Weekly Sales	Toasties as percentage of total sales	Material Reduction Flag	Material Reduction Note
2026-03-16	49.40	476.50	10.4%
2026-03-23	275.90	3052.70	9.0%
2026-03-30	347.70	2615.70	13.3%
2026-04-06	330.25	2462.65	13.4%
2026-04-13	394.94	2042.43	19.3%
2026-04-20	271.82	1433.04	19.0%	First material reduction	Toasties sales reduced by at least 25% from the previous selling week.
2026-04-27	306.79	1596.90	19.2%
2026-05-04	398.84	1646.25	24.2%
2026-05-11	389.80	1460.88	26.7%
2026-05-18	219.95	1242.76	17.7%
2026-05-25	119.47	665.57	18.0%
2026-06-01	113.78	643.59	17.7%
2026-06-08	169.41	791.82	21.4%
2026-06-15	56.77	349.75	16.2%

Coffee Sales Trend

Week Commencing	Coffee Sales	Total Weekly Sales	Coffee as percentage of total sales	Material Reduction Flag	Material Reduction Note
2026-03-16	185.50	476.50	38.9%
2026-03-23	2261.30	3052.70	74.1%
2026-03-30	2137.30	2615.70	81.7%
2026-04-06	1705.90	2462.65	69.3%
2026-04-13	1511.95	2042.43	74.0%
2026-04-20	1110.27	1433.04	77.5%	First material reduction	Coffee sales reduced following the significant reduction in Toasties sales.
2026-04-27	1154.85	1596.90	72.3%
2026-05-04	1225.23	1646.25	74.4%
2026-05-11	1108.28	1460.88	75.9%
2026-05-18	945.24	1242.76	76.1%	Second material reduction	Coffee sales reduced materially during Rachel's sister's internship (19 to 22 May). Customer experience issues were identified after sales declined.
2026-05-25	464.33	665.57	69.8%
2026-06-01	507.82	643.59	78.9%
2026-06-08	526.96	791.82	66.6%
2026-06-15	256.88	349.75	73.4%

Management Priorities (Next 90 Days)

Priority	Owner	Management Action	Expected Outcome	Status
Increase trading hours	Margaret	Extend opening hours and introduce an evening menu to improve utilisation of the café and kitchen.	Increase daily sales and improve profitability from existing fixed costs.	Planning
Increase lunch sales	Margaret	Recruit an experienced Kenyan chef for a six month period to develop an authentic Kenyan food offering and train the team.	Increase lunchtime footfall, average transaction value, and repeat customers.	Planning
Stabilise labour costs	Margaret	Mum to return to the UK to support café operations and reduce staffing costs.	Lower payroll costs while maintaining service quality.	In Progress
Improve customer experience	Zipporah	Continue addressing customer feedback and implement regular customer service coaching.	Improve customer satisfaction, online reviews, and repeat business.	In Progress
Increase green coffee sales	Zipporah	Increase sales of green coffee and roasted coffee beans through local retail, online orders, cafés, restaurants, and wholesale customers.	Create an additional revenue stream beyond café footfall and improve utilisation of existing coffee stock and roasting capacity.	Planned
Increase delivery sales	Zipporah	Continue optimising Deliveroo and Uber Eats menus, pricing, and promotions.	Increase off premises sales using existing kitchen capacity.	In Progress
Improve cash flow	Zipporah	Negotiate payment arrangements with key creditors and prioritise essential operating costs.	Preserve cash while maintaining business continuity.	Ongoing
Grow local awareness	Alex	Increase community engagement, local marketing, and repeat customer initiatives.	Increase daily footfall and build a loyal local customer base.	Planned
Create website	Zipporah	Launch the Roast & Sip website with online ordering, catering information, green coffee products, and company story.	Increase customer awareness, online visibility, and direct sales.	Planning
Social media	Zipporah	Develop a consistent social media strategy across Instagram, Facebook, TikTok, and LinkedIn to showcase coffee, food, customer stories, and promotions.	Increase brand awareness, customer engagement, and footfall.	Planning